CAPS BS 10 TERM 1 WEEK 4 Market Environment

TOPIC – Market environment

The components of the market environment

  • The market (consumers/customers)
  • Suppliers
  • Iintermediaries
  • Competitors
  • Other organisations/civil society (e.g. community based organisations

– CBOs, non-governmental organisations

– NGOs, regulators, strategic allies and unions)

  • Opportunities and threats faced by the business – business has no control over these factors